Kaitiaki Club is Aotearoa's newest Māori-owned clothing label, dedicated to creating accessible, flluid, bold, and pono clothing. Our mission is to provide Tangata Whenua with apparel that truly represents our identity, in contrast to mainstream brands that often overlook our unique essence.

At Kaitiaki Club, we believe in the power of self-representation. Our vision extends beyond fashion; we aim to collaborate with communities and artists to craft an incredible collection that resonates with pride and cultural significance. Whether you're at a wānanga, on the Pā, participating in activations, attending film festivals, or simply going about your everyday life, our clothing is designed to be a perfect fit for any occasion.

Incorporating Whakatauki into our designs serves as a daily reminder of who we are and where we’re headed—embracing the wisdom of the past while looking forward to the future Ka mua Ka muri. Our carefully chosen color palette pays homage to the vibrant hues of our whenua, encouraging our people to move away from the classic black and white and embrace the rich spectrum of colors that reflect our environment. 

For tKaitiaki Club invites you to join us in celebrating our heritage and showcasing it with pride through every piece of clothing we create.